Background
After school, too many children have nowhere safe to go, risking the chance of drifting in the wrong direction. Room 13 is that place. A school-based art studio that provides young people with a safe space to create, collaborate, and grow, nurturing imagination through hands-on artistic practice.
Operating across South Africa, Room 13 empowers children through self-directed creativity, supported by professional artists-in-residence. At its core, Room 13 believes that every child is an artist, and that imagination is a powerful tool for change
Task
In 2025, we reimagined Room 13’s visual identity to reflect this belief more boldly. The refreshed look celebrates creativity, wonder, and the idea that when children are given the right space and tools, they are capable of creating gallery-worthy art.
llustrations
Visual Identity
Merchandise
In collaboration with the Room 13 art exhibition, we designed and produced a curated merchandise line that served a dual purpose: extending the exhibition's visual language beyond the gallery walls while generating additional revenue during the live artwork auction
Exhibition Experience
We hosted an exhibition and auction of the children's paintings who are part of Room 13, with 100% of proceeds supporting the school's art program—proving that creativity can fund creativity.
Case Film
Awards
Ad of the Month, 3rd place for General Design 2025 @ TBWA\Hunt Lascaris