Background
Johnnie Walker is one of the world's most iconic Scotch whisky brands, known for its rich heritage and premium portfolio.
While at TBWA\Hunt Lascaris, I contributed to a range of motion and digital design work across multiple Johnnie Walker campaigns, creating assets that balanced premium craftsmanship with modern storytelling.
The Luxurious Marble Circus
Campaign Overview
The Luxurious Marble Circus was a premium lifestyle festival celebrating food, music, art and culture.
As a brand partner, Johnnie Walker launched The Walker Express, an immersive activation inspired by luxury rail travel. I created motion-led digital assets that extended the experience across social and digital platforms.
Execution
I brought the campaign's creative to life through motion, animating existing designs into polished social and digital assets that reflected Johnnie Walker's premium visual identity.
Launch
Motion graphics promoting The Walker Express ticket giveaway.
Launch Videos
Circus
Circus
Animated a series of teaser videos tracking the Golden Train's journey across Joburg, encouraging audiences to follow its route and visit each stop for a chance to win event tickets.
Social Experience
In addition to the campaign's motion graphics, I created a series of branded Instagram postcard filters, allowing guests to capture and share their experience at The Luxurious Marble Circus through interactive Instagram Stories
Wish you were here, IG filters
Johnnie Walker
Blonde
Campaign Overview
Johnnie Walker Blonde was launched to introduce a lighter, more approachable whisky to a new generation of drinkers. The campaign embraced vibrant visuals and social-first storytelling, positioning Blonde as the perfect whisky for daytime occasions and shared moments.
Launch Video
Created the launch film and animated social assets for Johnnie Walker Blonde, using bold motion and dynamic visuals to introduce the brand's fresh, vibrant personality across digital platforms.
Seletected Generic Video
Social Content
Social Content
Produced a series of animated social posts that extended the campaign across digital platforms while maintaining a consistent visual identity and motion language.
Additional Campaigns
Alongside the 2 Selected Campagins I have above. I've also worked across a variety of other Johnnie Walker campaigns, creating motion-led content for social, digital, DOOH, and brand experiences
